Post by carol2 on Mar 30, 2024 7:18:47 GMT -5
It poses the question: “Have brands become unavoidable in our lives?” Brands have moved beyond mere market value and they have become embedded in our social lives. You can look at the life of brands without ever being interested in marketing or selling products or services and that’s what I do in these 200 page-book [editor’s note: this book is only available in French at this time]. In this book, I demonstrate, for example, that we can no longer name certain things without using brands as verbs. We are “skyping” or “googling” or “Twittering” etc.
I also show, matter-of-factly, how France Email List communities are built around a passion for brands that go so far as to organize brand celebrations. *editor’s note: this book “the social life of brands” has not yet been translated into English community marketingFebruary 5th is Nutella day is now organized by Ferrero, but was started by a consumer. Star Wars Day is May 4th based on a play on words (May the fourth be with you!). All of this shows the imaginative power of individuals. It reminds us of “Things” by Georges Perec but in a whole new light Community Marketing Things by Perec Yes. It reminds me of Baudrillard too.
What’s new however is that we, as a Society, have moved beyond materialism. Jobs no longer provide us with an identity. Individuals no longer have fixed jobs, the working world is becoming ‘liquid’, as Bauman said of businesses. Individuals are seeking other pillars to build their identity. Most of the time these pillars are found outside the workplace, in the passions that animate them. We go climbing, diving, we are passionate about operas etc. Passions are fascinating and we may even call them consumers’ passions, because if we do not spend money, we can not satisfy them.
I also show, matter-of-factly, how France Email List communities are built around a passion for brands that go so far as to organize brand celebrations. *editor’s note: this book “the social life of brands” has not yet been translated into English community marketingFebruary 5th is Nutella day is now organized by Ferrero, but was started by a consumer. Star Wars Day is May 4th based on a play on words (May the fourth be with you!). All of this shows the imaginative power of individuals. It reminds us of “Things” by Georges Perec but in a whole new light Community Marketing Things by Perec Yes. It reminds me of Baudrillard too.
What’s new however is that we, as a Society, have moved beyond materialism. Jobs no longer provide us with an identity. Individuals no longer have fixed jobs, the working world is becoming ‘liquid’, as Bauman said of businesses. Individuals are seeking other pillars to build their identity. Most of the time these pillars are found outside the workplace, in the passions that animate them. We go climbing, diving, we are passionate about operas etc. Passions are fascinating and we may even call them consumers’ passions, because if we do not spend money, we can not satisfy them.